When You Say ‘Music Juice’ You Mean ‘Free Music?’
A free music streaming service is coming to the US and Europe in the next few months, and we caught up with some of its co-founders to get their thoughts on how the platform will work and whether they are convinced that the service will work.
While it’s a new concept for the service, a handful of its founders have already worked on it and we’re sure to see a lot more of them on stage at music festivals this summer.
“The idea for Free Music is to give artists more control,” said Chris Lohman, who co-founded the company in 2016.
“It’s really about giving people more control over the music they’re making.
We’ve been experimenting with it and it’s worked out really well.”
Lohman is an industry veteran and co-founder of the service that was launched in March.
His previous job was with Spotify, and the team behind Free Music are hoping to use Spotify’s platform to tap into the music industry’s burgeoning popularity and provide a service that’s “very much in line with what artists are looking for.”
The service launched in February and features an online music library that’s split into two sections.
The first is an interactive playlist of artists and artists-only albums that the app can play.
The second section is a curated collection of free music that artists can subscribe to.
Lohmans said that the artists’ content is curated by a team of music producers, who decide which artists and albums will be featured in the first section and then select artists and music that will be added to the second section.
“They want to make sure that the music is curated based on what they know about artists and how much interest there is in the artist,” he said.LOHMAN, who also founded a music streaming platform called SoundCloud, has been one of the founders of a handful other music streaming services.
He’s also the CEO of a streaming service called Spotify, which has become one of its largest competitors in the US.
“It’s important to have a lot of diversity,” he told MTV News.
“That’s one of our key challenges.”
In 2018, Spotify launched the service in more than 200 countries, and Lohmans hopes that it will expand to include more countries in the coming years.
“We want to give a voice to a lot people who are really behind the scenes,” he added.
Free Music is still in its early days, and there are still many questions about how it will work, but Lohs says it’s worth looking at.
“We’re definitely working on a lot and we definitely need to be doing a lot, but it’s something that we’ve been working on for a while,” he admitted.
“There are definitely a lot going on behind the curtain and it’ll definitely take a while to get to the point where we’re able to really tell people what it is that we do.”
The new streaming service will also be launching in select US cities and in the UK in June.