Spotify is working on its own streaming music service, CEO says

  • August 18, 2021

Spotify, the online music service owned by Apple Inc., is exploring a plan to build its own music service with no Apple or Google services.

In an interview with Bloomberg, co-founder and CEO Daniel Ek said he thinks Spotify could be a service like Apple Music, with music available from an online streaming platform that is owned by the music industry.

He did not specify the size of the music service or the pricing model, but said the service could cost between $1 and $3 per month.

“There’s no Google or Apple in the picture,” Ek said.

Ek also said that Spotify would not have to buy music from the major record labels, but that the company could use “artificial intelligence” to create music based on the artists and genres it’s listening to.

That’s a change from Spotify’s existing strategy, which relies on licensing the music of other artists and labels, according to Ek.

When Spotify announced it would be opening a service called Spotify Premium last year, Ek said the move had to do with the “unlimited amount of music we’re going to be able to play.”

The company has struggled to find a path forward in its quest to become a viable competitor to Apple Music and other streaming services.

Its streaming music business has been hurt by piracy and a lack of advertising revenue, and the company recently announced that it would have to restructure its business.

While Spotify’s music service has been under fire, Ek also said he thought it was time for the company to go back to basics.

“[The service] is still very much a service that we’ve built,” he said.

“It’s still our focus.

It’s still what we’ve been building since we started.”

He said Spotify is also working on a new way to pay for music on its site.

He said he would not disclose details of the plan, but promised that the service would not be tied to a single payment method.


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